This week, we’re taking a look at a familiar microbrand. About a year ago, we reviewed the Goodspeed Petrol, a cool racing-inspired chronograph. They’re back with their new model, the Sonoma, and we got our hands on it prior to release.
I’ve written about the role microbrands play in the watch industry at great lengths. In short, microbrands are breaking away from the streamlined and affordable production model that many major brands have mastered. Microbrands are offering products that tend to be more expensive than counterparts with similar components, but they do this at smaller scale and provide, most of the time, better quality control and customer service. One of the interesting things about this release by Goodspeed is that they’ve created a product that can go head to head against any other competitor in terms of value and affordability. The Sonoma offers a mechanical chronograph under $300. For me, this is a first.
The Somona carries the Petrol’s motor sports DNA. The watch shares a lot of vintage chronograph aesthetics with modern day components.
Case: 42mm Tonneau Case Shape
Lug Width: 20mm
Water Resistance: 100 Meters
Crystal: Mineral (Quartz Variant) Sapphire (Mechanical Variant)
Movement: Seagull ST1901 or quartz Miyota 6S21 (Depending on the model you choose).
This watch is available in a variety of different colors and with different movements. This is a great detail. If you enjoy the looks of the watch, and if you don’t care too much about the movement inside, you can go for the Miyota Quartz variant at $135: A fantastic price. If you want to get your hands on a mechanical chronograph without dropping a lot of cash or getting an affordable vintage watch where service history is always shady, the mechanical variant is a available for $275. Each movement variant will be available in 4 colorways:
SS Black bezel
SS Pepsi bezel
Black PVD Black bezel
Black PVD Pepsi bezel.